Thoughtful Communication and Successful Fundraising

Edge Research has found that over 65% of the “wired wealthy” always open emails sent to them from the charities that they support, but only 43% think that emails from charities are well written or inspiring. This research confirms the crucial role that thoughtful communication plays in fostering both strong and profitable community relationships. Every opportunity that you have to communicate with your client or community is valuable and should be treated as such. Emails, newsletters or brochures aren’t just vehicles for the dissemination of information – they are instead gestures of friendship and trust, and are in this way vital to the success of any business or organization.